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About us

Everything you need,
totally free


Track every water flow, uncover new ways to optimize usage, and choose the right pump for your needs.
All those insights and much more are included and totally free of charge.

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Discover New Opportunities in submersible pump technology


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Start with the customer – find out what they need for water management and provide them with the best solutions.

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We create the perfect submersible pump solution for you

Meet our team

Dedicated professionals driving our success in pump technology

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of our submersible pump technology, marketing, and customer experience strategies.

Mich Stark

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the pump industry, Mich has helped the company to get where it is today. Mich is among the best minds in the field.

Aline Turner

Chief Technical Officer

Alex is a passionate engineer who thrives on innovation in the submersible pump industry. He leads a team of skilled technicians and engages with a community of water management professionals.

Iris Joe

Chief Financial Officer

Iris, with her international experience, helps us easily understand the market and improve our offerings. She is determined to drive success and delivers her professional acumen to bring the company to the next level.